HOW-TO VIDEOS
IG TECHNIQUE VIDEOS
ZIGZAG DIMENSION!
Watch this FREE Training now!
Learn how to create maximum depth with minimal placement.
W/ MOB Founder @ryan.weeden
From roots to radiant, this blonde balayage is the vibe!
By MOB Artist @sarahmariahhair
Blonde Refresh ✨
By MOB Artist @blonding_by_chelsea
Lightened with NOVA 9+
Gloss: SOHO 10.80
Pro Tips by MOB Brand Ambassador @painter.julie
NATURAL VIOLET SERIES .80:
* Super soft/natural
* Absolutely necessary in a blonding specialist’s toolbox
* We always reach for this series when the inspo is mushroom, milk tea, or vanilla
* Think subtle tonal shift instead of aggressive correction
WHEN TO REACH FOR SOHO COOL TONES:
* Warmth control without over-toning
* Clean, modern blondes
* Precision root work
* Corrective situations that need nuance
OFFICIAL SOHO VIDEOS
INTRO TO SOHO
Why you should switch to SOHO color and what's included.
W/ MOB Founder @ryan.weeden
A Special Thanks (About Your SOHO Order)
Watch this message now if you just purchased a SOHO Intro!.
W/ MOB Founder @ryan.weeden
Copper tones + soft dimension = effortless glow ✨
By MOB Educator @beautyby_brittanymcentire
Lift: MOB NOVA 9
Root/Lowlight: MOB SOHO 6.4 tone / 8.4 & 8.63
Blonde Bombshell Bright Blonde Placement ✨
MOB Educator @emilyannelle.hair shows us how she creates bright, seamless blondes starts with choosing the right tools!
—> For this look, I used @mastersofbalayage Master Weft Extensions for their ultra-flexible, lightweight blend that moves just like natural hair.
—> Her brightness was created with NOVA 9+ Lightener, giving a gentle yet powerful lift that respects the integrity of the hair.
—> I toned her extensions with SOHO 10.0 + 10.80, the perfect combo for a clean, bright blonde without unwanted warmth. Healthy, extension-friendly blonding at its best
—> Extensions Shade: 7NA/12N Moonlight Oak 22-24”
Is This the Perfect Copper? Full Formula Reveal Using SOHO Permanent Color
Balayage on Fine Hair: The Techniques That Actually Work (Without Breaking It)
SECRETS TO 6-FIGURE SUCCESS
Add an Extra 10-20K per year
Secrets to 6-Figure Success: Mastering Pricing Strategies!
Clients BEG for This Blonde—Here’s How I Deliver Every Time
Money Piece Training!
W/ MOB Founder @ryan.weeden
From Lived in Blonde to Sweater Weather
W/ MOB Founder @ryan.weeden