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"I just had to say WOW, NOVA is absolutely amazing! My natural level 2 hair has never looked this light and beautiful in such a short amount of time."

A 9+ Level, rapid lift lightener that lifts and tones the hair safely in one step.

9+ Level Blonding and Toning Powder

Rapid Lift

Dust free

Advanced Blue Toning Technology

Made in Italy

This is a professional product. Must have valid cosmetology license to purchase. For best results, use with MOB Luxury Developers. Not recommended for use with Luna Magic Elixir. 

Nova 9+ Blonding Powder

SOHO Color FAQ - Rich Rose
Masters of Balayage - Rich Rose

SOHO Color FAQ

Thinking about bringing SOHO into your salon? Here are honest answers to the questions we hear most from salon owners and stylists across North Florida.

Real Italian Color. Real Salon Results. Zero Guesswork.
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Don't see your question here?
Rich Rose is happy to answer it personally.

📞 Call 904-710-1988

Ready to See SOHO in Action?

Rich Rose has been serving North Florida salon professionals for over 30 years. A quick conversation is all it takes to find out if SOHO is the right fit for your salon.

📞 Call Rich Rose To Learn More!904-710-1988 · rich@richardjrose.com

You wanted smarter color. Cleaner formulas. Real performance.

We built it. Now it’s yours.

This isn’t just another color line—it’s a tool for artists and a weapon for pros.

Crafted behind the chair, not in some corporate boardroom.

 Permanent or Demi? Your call. Same tube, different developer.

 100% gray coverage that doesn’t quit

 Fade-resistant, high-impact color

 Luxuriously smooth texture—just stir + apply. No whisk. No drama.

 PPD + Resorcinol Free = Bye, itchy scalps

And because healthy hair is non-negotiable, we packed SOHO with salon-grade ingredients that nourish, repair, and protect with every application.

(Performance meets wellness. No trade-offs.)

 Fewer SKUs. Cleaner ingredients. Better results.

 Built for stylists. By stylists.

SOHO is where every shade is your new favorite.

Call me TODAY and Grab your starter kit now!