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Persians have used Saffron, Pistachio and Rose in beauty rituals for centuries. Saffron, a spice worth more than its weight in gold, is used to strengthen hair. Pistachio nourishes and moisturizes for bouncy and smooth hair. Adored in Persian poetry and art, Rose has long been used to make hair smooth and shiny. Using modern chemistry, these ingredients now combined give a potent boost to hair longevity.
Sulfate & paraben-free
Cruelty-free
Vegan
Features & Benefits
Saffron Hair Elixir Oil 3.11 oz
The Multitasking, Nourishing Hair Oil
Used in traditional Persian beauty rituals for centuries, the “Antioxidant Powerhouse” created by Saffron, Rose, Pistachio and Pomegranate nourish, strengthen and restore hair elasticity to its healthiest state. Working together, the Pistachio and Rose hydrate, then smooth the hair strand, creating frizz-free, shiny locks. Finally, our proprietary blend of Proteins, Panthenol, and Vitamin E add shine while repairing damage from environmental pollutants/styling tools. This gentle shampoo can be used daily. Safe for color/chemically treated hair.
Features & Benefits
Saffron Rose Shampoo
The Hydrating & Nourishing Shampoo
This gentle conditioner detangles, hydrates and smooths hair. Used in traditional Persian beauty rituals for centuries, the “Antioxidant Powerhouse” created by Saffron, Rose, Pistachio and Pomegranate nourish and strengthen the hair strand while restoring elasticity, making your hair look/feel softer, stronger and healthier. Finally, our proprietary blend of Proteins, Panthenol and Vitamin E adds shine while repairing damage from environmental pollutants/styling tools. Can be used daily and is Safe for color/chemically treated hair.
Features & Benefits
Saffron Rose Conditioner
The Hydrating & Nourishing Conditioner
Joon's Story
Many of Joon’s ingredients were inspired by founders', Shiva and Kayvon Tavakoli, Persian roots. The idea behind Joon came from early summers spent eating from their grandmother’s kitchen table, while their grandfather ran a spice trading company. The mixture of smells and flavors inspired bright plant-based infusions in the new line with products featuring saffron, rose, fig, pomegranate and other naturally inspired pairings. What resulted was a combination of kitchen and science, and ancient to cutting edge.
Coming from a haircare background, Shiva and Kayvon Tavakoli spent their entire lives in the salon haircare world. Their father came to the US when he was 17 years old and after moving to Houston, built a successful salon empire and haircare laboratory. Shiva and Kayvon have worked in the family business for years.
The siblings want to embody the diversity of people with their new line. Shiva states, “Joon is a haircare line inspired by my Persian grandparents, but it’s more than just about being another brand. It’s really an immigrant story, an underdog story about celebrating your history -- whether you come from Mexico or the Midwest. It’s about celebrating your story and pushing past boundaries, hardships, borders, or stereotypes.”
“We tried to create a line that marries ancient tradition with modern science. We really wanted to incorporate grade A ingredients but make sure to also create a product that works really well,” says Shiva.
CLICK THE PLAY BUTTON BELOW LEARN MORE ABOUT JOON FROM ONE OF THE CO-FOUNDERS!
